💥 OpenAI Just Crushed Runway With This

Published 2 months ago • 3 min read

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Adepto is back again with some exciting new developments. Let's get you back up to speed!

In today’s AI world:

  • OpenAI announces SORA
  • AI at the Super Bowl
  • AI tool of the week
  • More AI news

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🎥 OpenAI Launches Text-To-Video Model Sora

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OpenAI just launched its text-to-video model called 'Sora'. Sora is an AI model that can create realistic and imaginative scenes from text instructions.

The video shows the following prompt: "A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about"

The model uses a diffusion process and a transformer architecture, enabling it to create videos from scratch, extend existing videos, or animate still images with high fidelity to the prompt. OpenAI aims to refine Sora through feedback from creative professionals

Our take: OpenAI is coming for your startup. If you don’t have an integrative strategy to make your company 10x better/faster/cheaper than whatever OpenAI releases, you face the upending of your entire business. Sora, just by being announced, has filled in the moats around Runway and Pika.

Watch more videos here

💰 AI Took Over the Super Bowl

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The majority of Americans feel more concerned than excited about AI. Microsoft, Google, and Anthropic are hoping good, old-fashioned marketing tactics can change hearts and minds.

The details:

  • Microsoft showed off its AI helper
  • A Google Pixel ad showed a new AI feature that helps people who have trouble seeing take better photos
  • Illumination made fun of AI videos while talking about the new ‘Despicable Me 4’ movie with Minions making funny mistakes
  • An ad from HeGetsUs with people washing feet got a lot of negative attention. Some thought the pictures were made by AI, but they were real
  • BodyArmor made fun of bad AI videos in their ‘Field of Fake’ ad and said they use real sweeteners, not fake ones.
  • Etsy’s ad showed a tool that uses AI to suggest gift ideas to help shoppers find the perfect present

Our Take: There have been a lot of ads about AI recently, but seeing them during the Super Bowl is a big deal because so many people watch it. The different kinds of AI ads show that people and companies have mixed feelings about AI technology - some are excited, some are worried, and others are still deciding what to think.

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📱 AI Tool Of The Week

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The easiest way to create custom AI agents. Create agents, give them event-based triggers, integrate them with 3,000+ apps, and publish them to the Lindy Store.

Try it out here


🔭 OpenAI Board Member Bret Taylor has a new AI startup

Bret Taylor, former co-CEO of Salesforce, and Clay Bavor, formerly of Google, have launched Sierra, a new AI startup focusing on advanced customer service bots. Sierra aims to go beyond typical FAQ support by taking direct actions for customers, such as managing subscriptions or deliveries and promises to address common AI issues like making up answers. The company has already attracted big brands like SiriusXM, Sonos, and WeightWatchers, showcasing its capability to integrate with enterprise systems for automated customer service tasks.

Read more here

🎭 Clarity raises $16M to fight deep fakes through detection

Clarity, a company co-founded by Michael Matias, offers tools that can identify fake media and includes a special watermarking to verify authentic content. Clarity has grown to serve various sectors, including news publishers and the public sector, emphasizing the importance of quick adaptation in the ongoing battle against deepfakes.

Read more here

📈 YC-backed Cambio puts AI bots on the phone to negotiate debt, talk to a bank’s customers

Cambio, a startup supported by Y Combinator, uses AI bots to negotiate debt on behalf of consumers and make sales calls for banks and credit unions. The AI service has helped about 70% of its users deal with debt collections and improve their credit scores by communicating directly with debt collectors. Now, Cambio is expanding its technology to offer an API for financial institutions to automate customer service and sales calls while ensuring compliance with legal regulations.

Read more here

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